KAIKU CAFFE CONTEST 2019.
ILLUSTRATION FOR COFFEE CUP LABEL.
BRIEFRING
It is an Arabica coffee from India with a very intense flavor. It most characteristic of this cupis its main color, which should remain predominant in the new design.
At Kaiku Caffè we are 100% natural ingredients and only we use the best coffees from selected origins. Your design must transmit all that naturalness, quality and origin.
TARGET
The target audience is young people, mostly students with hobbies such as live music or outdoor events.
FINAL PROPOSAL
Bearing in mind that one of the most relevant target audiences for Kaiku Caffé is young students, I have chosen the espresso label to make a design that reflects a student's exam season: long hours without sleeping, many cups of dark coffee to stay awake and with an active mind, books, hours sitting in the library, etc. I have made a composition with simple line illustrations that represents every moment of a student's day at that time. I want them to be represented in this cup of cold coffee and to encourage them to consume it because they are reflected in it. Being a coffee of tropical origin I have added tropical tree leaves and soft and warm colors that attract the consumer's attention and show the scenes with a summer or vacation halo, since these are the end of the exams, and I also wanted that he was present as a note of joy after having passed the exams.
