The Design Bureau for Heritage Business Foundation
Discipline: Brand Strategy, Branding and Identity, Website Design and Development, Collateral Design, Digital Media
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Born out of the idea of unlocking a more inviting world for heritage establishments, the Heritage Business Foundation dedicates itself to supporting businesses that pursue cultural and historical trades.
In establishing a connection and reciprocity between tradition and innovation, the Heritage Business Foundation identifies itself as a non-profit organisation that stems from a hopeful and optimistic outlook on the city state’s heritage scene, a calling to every person to keep the Singapore story alive.
In establishing a connection and reciprocity between tradition and innovation, the Heritage Business Foundation identifies itself as a non-profit organisation that stems from a hopeful and optimistic outlook on the city state’s heritage scene, a calling to every person to keep the Singapore story alive.
In close consultation with the Heritage Business Foundation, we deep-dived into understanding and identifying the brand’s intricate positioning in the market. Following this, we honed in on a meaningful target audience, we developed a brand and pioneered a purpose-driven and winning market penetration strategy.
We are immensely honoured to have been awarded the Gold Award in the Muse Creative Awards 2022 for the logo and brand identity we have crafted for Heritage Business Foundation.
Learn more here.
