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The Pancake Story

Daenia Lim
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The Pancake Story
This is a brand identity for a mock brand - "The Pancake Story".

It is a Singaporean peanut pancake brand that aims to modernise a childhood favourite snack - mee chiang kueh. Done in a fresh and exciting new way with a touch of nostalgia, the design also focuses on using illustrations as patterns for its brand identity in various collaterals:

1. Envelope
2. Business Card
3. Letterhead
4. Packaging design - single and multiple servings
5. Magazine advertisement
6. Newspaper advertisement
7. Direct Mailer
8. Bus Wrap
9. Social Media - Facebook, Instagram
10. Digital Web Banners
culture hawker ILLUSTRATION peanuts primary colours singapore traditional wacom
culture hawker ILLUSTRATION peanuts primary colours singapore traditional wacom
culture hawker ILLUSTRATION peanuts primary colours singapore traditional wacom
culture hawker ILLUSTRATION peanuts primary colours singapore traditional wacom
culture hawker ILLUSTRATION peanuts primary colours singapore traditional wacom
culture hawker ILLUSTRATION peanuts primary colours singapore traditional wacom
culture hawker ILLUSTRATION peanuts primary colours singapore traditional wacom
culture hawker ILLUSTRATION peanuts primary colours singapore traditional wacom
culture hawker ILLUSTRATION peanuts primary colours singapore traditional wacom
culture hawker ILLUSTRATION peanuts primary colours singapore traditional wacom
culture hawker ILLUSTRATION peanuts primary colours singapore traditional wacom
culture hawker ILLUSTRATION peanuts primary colours singapore traditional wacom
culture hawker ILLUSTRATION peanuts primary colours singapore traditional wacom
culture hawker ILLUSTRATION peanuts primary colours singapore traditional wacom
culture hawker ILLUSTRATION peanuts primary colours singapore traditional wacom
culture hawker ILLUSTRATION peanuts primary colours singapore traditional wacom
culture hawker ILLUSTRATION peanuts primary colours singapore traditional wacom
culture hawker ILLUSTRATION peanuts primary colours singapore traditional wacom
culture hawker ILLUSTRATION peanuts primary colours singapore traditional wacom
culture hawker ILLUSTRATION peanuts primary colours singapore traditional wacom
culture hawker ILLUSTRATION peanuts primary colours singapore traditional wacom
culture hawker ILLUSTRATION peanuts primary colours singapore traditional wacom
culture hawker ILLUSTRATION peanuts primary colours singapore traditional wacom
culture hawker ILLUSTRATION peanuts primary colours singapore traditional wacom
culture hawker ILLUSTRATION peanuts primary colours singapore traditional wacom
culture hawker ILLUSTRATION peanuts primary colours singapore traditional wacom
culture hawker ILLUSTRATION peanuts primary colours singapore traditional wacom
culture hawker ILLUSTRATION peanuts primary colours singapore traditional wacom
culture hawker ILLUSTRATION peanuts primary colours singapore traditional wacom
culture hawker ILLUSTRATION peanuts primary colours singapore traditional wacom
culture hawker ILLUSTRATION peanuts primary colours singapore traditional wacom
culture hawker ILLUSTRATION peanuts primary colours singapore traditional wacom
culture hawker ILLUSTRATION peanuts primary colours singapore traditional wacom
culture hawker ILLUSTRATION peanuts primary colours singapore traditional wacom
culture hawker ILLUSTRATION peanuts primary colours singapore traditional wacom
culture hawker ILLUSTRATION peanuts primary colours singapore traditional wacom
culture hawker ILLUSTRATION peanuts primary colours singapore traditional wacom
culture hawker ILLUSTRATION peanuts primary colours singapore traditional wacom
culture hawker ILLUSTRATION peanuts primary colours singapore traditional wacom
culture hawker ILLUSTRATION peanuts primary colours singapore traditional wacom
The Pancake Story
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Daenia Lim's profile

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Daenia Lim's profile
Singapore

The Pancake Story

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