Logo Concept
Design Concept:
The logo concept When the letter K was turned, the logo became pen-shaped, and that represents the brand identity.
Choice of type:
I’ve chosen this font because it’s simple, readable, and suitable for the brand.
Choice of color:
Black is the strongest of the neutral colors. On the positive side, it’s commonly associated with power, elegance, and formality.
And it's the color of coal.
Creative Brief
Who are we?
We make pencils from natural coal and sell drawing supplies.
What do we do? (What is the brand offering at this point)
We extract coal to make pens for drawing and sell all coal supplies like notebooks, Vine, or Willow Charcoal Compressed Charcoal Sanding Block White Charcoal Kneaded Eraser Toned Papers.
Target Audience:
In fact, after a thorough research into this, I found that 20 to 35 were the target and most commonly used coal pencils.
How do we want them to feel about us?
We want them to express what's inside them through drawing. Many people don't like to speak, but to express what's inside them with drawing and some feelings that you can't describe. Through drawing, we can feel others and understand what they feel.
Unique Selling Proposition (USP) :
What is the one thing we can say to make them feel this ?
You can express what's inside you through drawing, other than talking to others, to understand yourself.
