The assignment below was to pick a non-profit organization and develop an ad campaign around it. I chose The Butterfly House, located in Whitehouse, Ohio.

I was inspired by the classical music they played which gave the illusion of the butterflies dancing together. As a result I developed a new tagline, updated their logo, and created an ad campaign including a brochure design, mailing cards, rack card, double-page spread, using all of my own photographs which were taken at The Butterfly House.