We took the symbols of Moravia and Silesia. We combined them with our own font, which nobody can confuse and bought the domain pivmo.cz.

Pivmo is a beer from Moravia. Pivo (Czech beer) + Morava Piv+Mo

Oh, and the feathers? Well, those two symbols of Moravia and Silesia were there, but they're gone. They went on one beer.