The founders of Bryn Mill came to me with a task to design their brand identity from the ground up. They are a backpack company, targeted at the commuter and modern day office worker. They wanted to deliver a high quality product for work that felt like it's own lifestyle in a modern day world.
I was asked to "reveal" the bag without "revealing the bag". This was to build up anticipation in a fun way. I came up with the idea of designing a friendly outline of the actual bag.
PACKAGING
THANK YOU
