Fabini – new logotype and visual system

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Fabini – logo redesign

Year: 2022
Designers: Michael Dolejš, Karla Gondeková
Font: Denim, Helvetica Now Text
Type: Logotype, Pictograms

Presenting new Fabini logo which we did at the start of 2022. After two years of the previous logo, the internal team came to conclusion that the visual system that was created before didn't fit the new goals that the team set out.  Not the easiest brief to replace something you've done before and was confident in, but we were asked to create something more technical, simple and futuristic, which could be used in different ways as the new team settles on direction that works for them as they still find their product design language.

We've presented many versions, some more evolutionary and some more radical, but in the end we settled on this version based on great Denim typeface by Displaay with simple rounded details, that again take inspiration from the products themselves.

The rounded effect is than repeated in the pictogram design, which describe the most basic functions of the pots and pans and could be used in other parts of the identity which the internal teams took over.