"HARD FLY CLOTHING"
Hard Fly Clothing is a well known independent unisex streetwear brand from Chile in South America,
focusing in the Hip Hop culture with a strong urban look & feel.
focusing in the Hip Hop culture with a strong urban look & feel.
The company contacted me to create a little collection of 3 illustrations in the same vibes for produce on their tees.
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©️The HatKid ✉️ hello@thehatkid.com
📸 Hard Fly Clothing
For the collection I took as reference the people's revolt against Chilean government.
I started to sketch the characters, the only client's premise was wear the characters with they brand clothing.
I sent it the 3 visuals showing the idea to the characters with their "gadgets" and their outfit.
It was a little too "revolutionary" for the brand on the current situation in Chile and we decided to "relax" the direction a little bit changing a few elements...
Fresh colors, Hip Hop feeling, 90's vibes... Finally the 3 illustrations was it done!
They wanted to see different compositions with the brand name.
THANKS FOR WATCHING!
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