VCCP Student Advertising Challenge - Art UK 'Tagger'
This is the outcome of an inter-city student challenge set by the advertising agency 'VCCP'. The brief involved creating an advertising campaign which aims to get 16-21 year olds around Staffordshire to use Tagger, a new service created by Art UK.
Tagger allows users to 'tag' pieces of artwork with descriptive words. This will allow people to search these words and find specific art much easier.
The brief required everyone to work in teams of 3 to 4 students. This outcome and response was collectively developed between myself and two other students.
Mockup outcome presented to VCCP team (not polished/complete)
