Ma Bɛlepɔk - Cutlery Brand Identity & Product Design

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Ma Bɛlepɔk
Cutlery Brand Identity & Product Design

Dec 2022 - Feb 2023

Visualize the ‘Belle Époque’, Ma Bɛlepɔk

Everyone has the most brilliant and beautiful days of life. Ma Bɛlepɔk is a kitchenware brand created to visualize one's happy moments. The brand visualizes romance with the motif of Paris - which is the most romantic city - so that users can feel Belle Époque at the dining table through the cutlery of this brilliant moment they have experienced. Through the brilliant romances proposed by Ma Bɔlepɛk, users will be able to enjoy a glass of wine and enjoy the shining times together, and continue to remember, hope, and welcome their era.

The core value of <Ma Bɛlepɔk> represents the brand’s attitude and conviction toward customers. It is a brand that visualizes the moment of romance. It is valuable that this allows users to feel the moment they want to remember on the dining table.

It's the brand language value of <Ma Bɛlepɔk> .

The name ‘Ma Bɛlepɔk’, consisting of three French Words ‘Ma(My)’ and ‘Belle Époque(Beatiful Era)’ and was developed from their pronunciation symbol. Graphic visuals were defined using serif-type wordmarks to represent a metaphor for the brilliant and shiny days.

Ma Bɛlepɔk's cutlery was designed based on Baroque building columns and motifs.
Cutlery sets consist of two types of designs, each with a dinner/dessert fork, spreader, and screw wine opener.