South Africa is home to so many interestingly named places. A road-trip through our country has people pointing out of their cars at road signs, saying, “Look at what that place is called.”
And Toyota Connect gives you access to in-car Wi-Fi through the MyToyota app, which means that no matter where you are in South Africa you can stream the perfect song for your journey.
So, we created a series of print ads using the names of real South African places and giving them, what we think, is the perfect, South African song to match their names, in order to show people that with the MyToyota app you have access to the songs you need for any drive.
These print ads, not only gave the South African public the joy of seeing how these places and the songs connected, but it showed them, that no matter where you are or where you’re going in the country, with MyToyota, you get ‘n liedjie vir elke pad (a song for every road.)
Thanks for the view
AD - Patrick Pearson | CW - Matthew Shafto | CD - Jonathan Wolberg | ECD - Tian van den Heever
