Great leaders take action.
ResponsAbility, a well-known banking company in Switzerland, partnered with us to work on a project they’ve been handling for their Global Climate Partnership Fund (GCPF).
They wanted to create a brochure to raise awareness about climate change. As well as sharing their appreciation for nine leaders of huge banking corporations from different parts of the world who made their share of investments in energy efficiency and renewable energy without any ounce of hesitation.
It was the start of the pandemic. While the idea was promising, there had been challenges encountered such as limitations in resources.
The nine leaders managed to provide time for interviews but, unfortunately, photoshoots would be impossible to do with all the restrictions.
We were given the task to make the brochure modern, as the content contains modernized (and even unconventional) solutions of the leaders to be helpful to the environment.
Instead of photos, we focused on illustrations. We've done these recurring sketches of lines to show connection and continuity. We played with their logo colors, and we managed to make the whole brochure design itself look as environmentally friendly as possible.
One look and it screams “sustainability.”
We designed elements that symbolized their whole mission and made the graphics specific to the country that each leader is representing.
The challenges have been reiterated even before we started but, still, we accepted the project and took action – it’s because we loved the cause, and it’s an honor to work with great people.
