Client: Save Vietnam's Wildlife

So this is a project I did earlier in 2022 for SVW in a central province in Vietnam, Nghe An, which is one of the noted places to have had serious issues related to illegal wildlife trade such as: hunting, consuming, etc. They are also one of the provinces that is very open to bring changes to these issues, so bravo Nghe An.

The initial request is to make 3 posters focusing on 3 aspects that wild meat consumers would face, which are Disease, Honor, and Law. 

This project I'm presenting here is however NOT the final designs of the campaign. My client decided to add more wordings to this version to fulfill their partners' expectation. Since this is the visual they approved, and my favorite of all, I bring it here to show you guys the result of my 5-month work.

Colors requested are Red - Black - White, but because this color set matches their other campaign that was previous to this one, I suggested changing to some thing similar but more colorful and bright.

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The slogan that's repeating in every poster is translated to English as
"Rejecting wild meat is civilized and sustainable"

Thank you!