Design is Connection, Visual Identity Mock-up
Title: Design is Connection
Project: Graphics 2, UNSW
Timeline: 5 Weeks (February - March 2022)
Design Brief:
Develop a visual identity and apply it to a limited range of print and digital deliverables.
Context/Concept:
AGDA is the peak national organisation representing the Australian communication design industry, and their design awards recognise the best work Australia has to offer across a wide range of disciplines every year. To celebrate these awards and designers, I developed a hypothetical visual identity for the 2022 AGDA Design Awards Exhibition, named “Design is Connection.” Comprised of cut up letters in the form of puzzle pieces and magnets, I chose this phrase to convey the relationship between people and design and how design brings everything and everyone together.
Incorporating vibrant colours that stand out and catch the eyes of the audience, this visual identity is simple, but contains deeper meaning through the use of puzzle pieces and magnets. These act as a call to action, to form connections, not just with this visual identity, but with every design and everyone around you.
Entry Wall, Mock-up
Exhibition Guide
