Client: Nike
Scope: Campaign Idea, design toolkit, advertising executions shown across OOH, print, social
Collaborators: Ling Ling, Deep Sky
Role: Design Lead – Nike Portland (Contract)

Find Your Fit is a campaign designed to help individuals discover their ideal fitness routine within the Nike App. With an abundance of workout options available, from yoga to weights, it can be overwhelming to figure out what type of exercise best suits one's needs and preferences. The Find Your Fit campaign seeks to simplify this process by guiding individuals through a personalised journey of self-discovery and exploration.

By using a combination of user input and data analysis within the Nike App, we can recommend workouts that align with an individual's fitness goals, current fitness level, and personal interests. This approach not only helps users find the right workout but also encourages them to stay motivated and committed to their fitness journey.

Find Your Fit also incorporates a social aspect, allowing users to connect with others who share similar fitness goals and interests. By creating a supportive community, individuals are more likely to stay engaged and motivated in their fitness journey.

Find Your Fit seeks to empower individuals to take control of their fitness journey and discover a workout routine that is both enjoyable and effective.