Prosa com Biscoito
BRANDING 2021
[PTBR]
BRANDING 2021
[PTBR]
Desenhamos uma marca de mineiros para o mundo, o autêntico pé na roça e na cidade. Quem começa uma jornada sem café? Melhor ainda quando tem aqueles tradicionais biscoitinhos mineiro amanteigados, super saborosos e assados no forno da vovó. E nessa ideia e conceito nasceu a Prosa com Biscoito, uma autêntica e artesanal fábrica de biscoitos no interior de Minas Gerais. O Desafio era criar uma marca que fosse tanto quanto convidativa, em todas as suas variáveis formas. Algo que trouxesse não somente todo o percurso que a marca buscará trilhar, mas também que fosse criativa, amigável e sólida. A ideia foi descrever em sentimentos e emoções, momentos únicos e lembranças dos tradicionais cafés da tarde entre famílias e amigos nas Minas Gerais. Algo que transmitisse a tradição do bom e legítimo preparo nos fogões de lenha feito por nossos avós e antepassados que desde então, sempre dedicaram com muito amor e carinho, de forma leve, ousada, mas que também fosse bem criativa. A compreensão de uma cultura rica e tradicional, traz a ideia de ser divertido e também acessível, partindo dessa ideia exploramos e brincamos com cores e elementos. O famoso jeitinho mineiro de fazer os trem.
Uma mistura de mineirisse, família, tradição e muito amor envolvido. As composições e ideias repassadas ao longo do projeto, são variações de formas e contrastes que se interagem juntamente a urbanização modernista e mineira. Buscamos fugir de todos os padrões e percorrer um caminho que sem dúvida alguma enaltece a voz ativa da marca, com objetividade, energia e clareza.
[ING]
We designed a brand of miners for the world, the authentic foot in the countryside and in the city. Who starts a journey without coffee? Even better when you have those traditional buttery cookies from Minas, super tasty and baked in grandma's oven. And in this idea and concept, Prosa com Biscoito was born, an authentic and artisanal cookie factory in the interior of Minas Gerais. The Challenge was to create a brand that was both and inviting, in all its variable forms. Something that would bring not only the entire path that the brand will seek to take, but also something that was creative, friendly and solid. The idea was to describe in feelings and emotions, unique moments and memories of traditional afternoon coffees between families and friends in Minas Gerais. Something that conveys the tradition of good and legitimate cooking in wood stoves made by our grandparents and ancestors who, since then, have always dedicated with great love and affection, in a light, daring way, but that was also very creative. The understanding of a rich and traditional culture brings the idea of being fun and also accessible, starting from this idea we explore and play with colors and elements. The famous Minas Gerais way of making the trains.
A mixture of mineirisse, family, tradition and a lot of love involved. The compositions and ideas passed on throughout the project are variations of shapes and contrasts that interact together with modernist and mining urbanization. We seek to escape all standards and follow a path that undoubtedly enhances the active voice of the brand, with objectivity, energy and clarity.
Uma mistura de mineirisse, família, tradição e muito amor envolvido. As composições e ideias repassadas ao longo do projeto, são variações de formas e contrastes que se interagem juntamente a urbanização modernista e mineira. Buscamos fugir de todos os padrões e percorrer um caminho que sem dúvida alguma enaltece a voz ativa da marca, com objetividade, energia e clareza.
[ING]
We designed a brand of miners for the world, the authentic foot in the countryside and in the city. Who starts a journey without coffee? Even better when you have those traditional buttery cookies from Minas, super tasty and baked in grandma's oven. And in this idea and concept, Prosa com Biscoito was born, an authentic and artisanal cookie factory in the interior of Minas Gerais. The Challenge was to create a brand that was both and inviting, in all its variable forms. Something that would bring not only the entire path that the brand will seek to take, but also something that was creative, friendly and solid. The idea was to describe in feelings and emotions, unique moments and memories of traditional afternoon coffees between families and friends in Minas Gerais. Something that conveys the tradition of good and legitimate cooking in wood stoves made by our grandparents and ancestors who, since then, have always dedicated with great love and affection, in a light, daring way, but that was also very creative. The understanding of a rich and traditional culture brings the idea of being fun and also accessible, starting from this idea we explore and play with colors and elements. The famous Minas Gerais way of making the trains.
A mixture of mineirisse, family, tradition and a lot of love involved. The compositions and ideas passed on throughout the project are variations of shapes and contrasts that interact together with modernist and mining urbanization. We seek to escape all standards and follow a path that undoubtedly enhances the active voice of the brand, with objectivity, energy and clarity.
