以再大也是小可爱为主题展开,同时暗示了在当今社会中,我们虽然在不断的长大,会遇到各种各样的困难和不快,但是依旧会追寻属于我们自己独特的可爱. 本系列打造了"迷你"的居家场景来凸显每一款的独特性格,明快丰富的色彩也凸显出了它可爱与活泼. 不规则的格纹背景给人一种童年微像素游戏感，让用户有一种置身游戏的感觉,表面的烫透明铝箔加毛面纸的工艺不仅在视觉上,更是在触觉上给人一种立体般的凹凸感,丰富了用户的感官体验.
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The theme of "Bigger is Cuter" is launched which also implies that in today's society.Although we are growing up.We will encounter various difficulties and unhappiness.But we will still pursue our own unique cuteness.This series creates a "mini" home scene to highlight the unique character of each one.And the bright and rich colors also highlight its cuteness and liveliness. Irregular checkered background gives a sense of childhood micro-pixel game.Allowing users to have a sense of being in the game.The surface of the hot transparent aluminum foil with the paper process not only visually.But also tactilely gives a three-dimensional sense of bumpiness, enriching the user's sensory experience.The gift box is in the form of a "mini" vending machine.
Each packaging
represents a unique home scene
.
每款包装
代表了其独特的居家场景
礼盒使用了"迷你"自动售货机的形式,内部的赠品采用了盲盒的形式,可以在打开的同时给人一种未知收获惊喜的氛围感.
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The internal gifts are in the form of a blind box which can be opened while giving a sense of the atmosphere of unknown harvest surprises.
Art direction & Design / LYN G.
Package Design / LYN G. ; Qi YU. ; Orianna Liu
Director of Photography / LYN G. ; Qi YU. ; Orianna Liu
.
Client Location Shanghai
