FAW-Volkswagen Accessories Visual Identity 2013
FAW-Volkswagen is a joint venture entity of Volkswagen in China. The accessories for Volkswagen are manufactured by multiple companies and differed in size and appearance. So, the purpose of this project was to unify the appearance and to design a visual identity for all the contracted manufacturers.
This 45 page visual identity document includes the design scheme for large exterior packaging, small exterior packaging, container appearance, stickers, instruction manuals, additional documents, and a color panel.
This 45 page visual identity document includes the design scheme for large exterior packaging, small exterior packaging, container appearance, stickers, instruction manuals, additional documents, and a color panel.
Large exterior packaging and logo structure
Small exterior packaging
Container appearance redesign
Sticker
Document
Color panel