The Classic Argentinian Parrila
A Clássica Parrila Argentina.
We created the visual identity for Arde, a sandwich shop that offers the flavor and succulence of meat prepared with Parrilla's traditional Argentinian technique. And to harmonize with the preparation of the main ingredient of the menu, we are also inspired by elements of Argentine culture. Everything that is most traditional has been transformed into an identity as democratic as the brand's purpose: to bring the tradition of Parrila Argentina to everyone. The graphic elements propose an immersion in Argentine culture and street food with art.
The communication was derived in different formats of posters and leaflets inspired by the style of the traditional lambe-lambes and "santinhos" (traditional catholic flyers) to occupy the streets with gastronomy and artistic expressions.
The communication was derived in different formats of posters and leaflets inspired by the style of the traditional lambe-lambes and "santinhos" (traditional catholic flyers) to occupy the streets with gastronomy and artistic expressions.
A Clássica Parrila Argentina.
Criamos a identidade visual para o Arde, uma sanduicheria que oferece o sabor e suculência da carne preparada com a tradicional técnica argentina da Parrilla. E para harmonizar com o preparo do ingrediente principal do menu, também nos inspiramos em elementos da cultura argentina. Tudo o que há de mais tradicional se transformou em uma identidade tão democrática quanto o propósito da marca: levar a todo mundo a tradição da Parrila Argentina. Os elementos gráficos propõem uma imersão na cultura argentina e da comida de rua com a arte. A comunicação foi derivada em diversos formatos de cartazes e folhetos inspirados no estilo dos tradicionais lambe-lambes e santinhos para ocupar as ruas com gastronomia e expressões artísticas.
