My initial logo design for Second Mountain was originally intended as a stop-gap – but was so well-received that it ended up in place for two years!

This refined logo is the natural successor to the previous design, illustrating not only the journey of founder Ben Veal before establishing Second Mountain, but the journey from a independent start-up in lockdown to the mature, award-winning ethical PR and comms company of today.

Oh – and ask Ben about his tattoo.

Client: Second Mountain Comms

Year: 2022