Illustrations inspired by Firewatch

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Challenge

In 2021, we created three illustrations for our three offers of branding services, which visually communicated the content of the bundles. We were greatly influenced by the work of Olly Moss, and we drew considerable inspiration from the game 'Firewatch' based on his graphics. We wanted to show the analogy through three illustrations, that our service is like a tour guide: it leads from the base camp all the way up to the top of the mountain. Based on our many years of experience, we always select the most optimal route for you through the branding process.

Outcome

The 'Camp' graphic shows the starting point of the journey: a glade in the yellow colored beams of sunrise shining through the wilderness. The 'Trail' graphic shows the middle part of the tour: following the hiking trail in the depths of the forest. The third illustration 'Peak' represents the mountain top: the final destination of our symbolic journey. An analog color palette was used for the first graphic, while a monochromatic color palette was used for the 'Trail' and 'Peak' prints. We consciously chose the three basic colors, the yellow, blue and red, so that the three graphics work together.