屾shēn patisserie VISUAL IDENTITY AND PACKAGING

屾shēn是一家以法式酥类点心作为主打产品的甜品工作室。

屾是-两山并立，取意自Côte À Côte[kotakot]，即-并肩同行。第一个C代表Client（顾客），指一直相伴的老顾客和老朋友，也指代那些未来会陪伴品牌一路走下去的重要存在；第二个C代表Chef（主厨），时刻提醒主厨要像坐定的山那般，坚持做甜品的初心。Client和Chef一起见证成长，成为彼此温暖的存在，并肩同行，即为屾shēn。

Shēn is a dessert studio with French pastry as its main product.

The first C stands for Client, referring to the old customers and friends who have always been with the brand.It also indicates those important beings who will be with the brand all the way in the future.The second C stands for Chef, a constant reminder to the chef to be like the mountain he sits on and stick to his original intention of making desserts.Client and Chef have witnessed growth together and become a warm presence for each other, walking side by side, which means shēn.

设计灵感

Design Inspiration

黄油是法式酥类点心必不可少的原料，所以品牌视觉我们提取了黄油的形状，品牌的颜色是温暖包容的黄油色，酥皮焦化后会呈现出的深棕色再点缀一点蓝色，就好比盐对酥饼的增色。中文字用流动的线条去中和屾字刚毅的笔锋，表达出品牌温柔的力量感。英文字提取千层酥点心切面堆叠的特点，将品牌名融入千层的视觉表达，加深品牌 shēn 的记忆点。

Butter is an essential ingredient for French pastry, therefore we have taken the shape of butter for the brand visual. The color of the brand is a warm and accommodating butter color, the puff pastry will be caramelized to a dark brown color with a hint of blue, just like salt to add color to the pastry.The Chinese characters use flowing lines to neutral the stiffness of the number of strokes, expressing the gentle strength of the brand. The English character reflects the stacking of the cut sides of the puff pastry, incorporating the brand name into the visual expression of a thousand layers and deepening the memory of the brand shēn.