The ad kept in the skin.
Challenge
To find sons and daughters of the people who disappeared in Argentina during the military government who are still missing, and get them in touch with Abuelas de Plaza de Mayo.
Idea
1. We publish a black ad at the right part of the newspaper, so that when readers grab the borders to hold it, the ink will leave a stain on their fingers.
2. When they turn of the page, there will be an other ad, but this one will contain white squares with different names. In this way, their fingerprint will stain one of them, with the copy: ¿Do you doubt about your identity? If you were born between 1975 and 1980, contact us.
Challenge
To find sons and daughters of the people who disappeared in Argentina during the military government who are still missing, and get them in touch with Abuelas de Plaza de Mayo.
Idea
1. We publish a black ad at the right part of the newspaper, so that when readers grab the borders to hold it, the ink will leave a stain on their fingers.
2. When they turn of the page, there will be an other ad, but this one will contain white squares with different names. In this way, their fingerprint will stain one of them, with the copy: ¿Do you doubt about your identity? If you were born between 1975 and 1980, contact us.
