Logo Design - Brand Identity - // 2022
CONSTRUCTION LOGO
VIRTÙ
Logo design and brand identity for VIRTÙ - Comunicação Visual ®
PROJECT SCOPE ROLE
Logo Design - Brand Design - Art Direction Logo Designer - Brand Designer - Art Director
INDUSTRY CREATIVE
engineer, construction, builder By Guilherme Henrik, Cláudio Araujo
Contrasting colors are colors that differ from one another. Levels of contrast vary from high to low, depending on their position on the color wheel. For example, colors that are directly opposite one another on the color wheel have the highest contrast possible, while colors next to one another have low contrast.
A color palette consists of a combination of colors used in a range of design disciplines, from fine art to interior design to graphic design. Each color scheme consists of one or more of the twelve colors present on the color wheel.
By pairing different colors with each other, you can create endless color palettes to use in any composition. Different color combinations evoke different moods or tones by using color theory and color psychology.
A logo grid is a grid system used to create shapes and designs for a logo. The goal of a grid system is to produce geometric harmony. You can use a variety of grids to create new logos or redesign old ones. Typically, designers use a square grid system. That was not the case because I used a spiral base for this creation. Before the advent of computers, graphic artists used graph paper to design logos.
BRAND APPLICATIONS
Brand application is simply the rollout of your brand on all of your marketing materials and customer touchpoints. Interacting with consumers through a consistent brand voice and aesthetic is a major step towards letting consumers get to know you as an organization.
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Consistency across all your different brand applications means your brand feels more dependable.
When starting to get to know your brand, customers develop opinions, ideas, and assumptions based on each interaction.
When starting to get to know your brand, customers develop opinions, ideas, and assumptions based on each interaction.
INFSTUDIO, CLÁUDIO ARAUJO
