In the face of ever-growing competition small companies in the field of B2B in Travel Industry are struggling to establish their presence. In reality, a handful of B2C giants dominate the market and it's becoming more difficult for small companies to be recognized. The fierce competition between small companies is making the situation worse. B2B technology could help small-scale travel businesses in creating their brand's recognition. While doing so companies should also be focusing on offering customers better experiences. When B2B technologies are utilised wisely, they can result in better customer loyalty, leading to increased revenue.The performance of any travel business is dependent on its capacity to get in touch with the client. It is the method of identifying and attracting potential customers to your products and services. With the ever-growing competition, travel companies need to communicate with prospective tourists and turn potential customers. B2B marketing tools can aid in creating leads that will boost company's.