One key initiative for Albertsons Companies in 2022 was the launch of a next-generation retail media network rooted in connections, technology and innovation. For this effort, Kaiser led the internal creative team to develop a visual identity rooted in the beginnings of a new Albertsons brand platform. A distinctively flexible, modular logo mark is representative of the media network's variable solutions for their broad client base and ever-changing marketplace. Nods to the company's heritage are brought in through the use the iconic leaf mark and an updated take on its classic blue color palette.