The Italy of women's football is involved in the European championship that is being played
in England.
What better occasion than this, combined with the exponential growth of the women's football movement, to present a project that I have recently developed.
Noting the recent rebrands in the world of football - such as that of the FIGC and its new logo -
I tried to endow the Italian women's football team with a well-structured and recognizable visual identity.
The graphic idea behind the brand starts from the classical symbolism with which Italy is represented and recognized, both by Italians and in the world. Elements such as the "scudetto" and the figure of "Italia Turrita" are the inspiration for a logo that aims to convey the values of female empowerment, pride and patriotism, expressing itself with a simple, clear and understandable style.
Here is the graphic study behind its realization and some possible applications.
And that it bodes well for a great tournament by the Azzurre. Come on girls!
What do you think?
