SF Express Advertisement (Award Winner)
I designed this ad campaign for a courier services company, Shunfeng (SF) Express, for which I won a 2012 "Chinese Advertising Great-Wall Award" (one of the most influential advertising awards in China). It used a clear and interesting way to illustrate the safety and speed of "Same day delivery" service.
Chinese audiences appreciate the use of emotion in brand messaging. This two-piece series showcases how the speed and convenience of the delivery service helps people share love.
Seen below are the English and original Chinese versions of the Ad:
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