logotype | brand identity | packaging | visual instagram
Lily coffee shop for those who want to stay, relax or work. In this place you will feel safe and comfortable, you will not feel out of place because you do not understand "coffee slang" and you don't care about citrus notes in espresso or floral. There is no bias in lily, everything is simple, transparent and friendly.
My task was to develop a logo and corporate identity, bright, new and young, in order to distinguish the brand from competitors and attract new costumers.
A font logo and a visual identity kit were developed for the coffee house: from a signboard and packaging for desserts to a visual for Instagram. The main thing in the development of the corporate identity was to convey the vivid emotions that you get from the taste of coffee and pastries, friendliness, comfort and freedom of space.
