KILO E-Liquids. | Europe

US Army Veteran James Kim and entrepreneur Jon Lee created Kilo E-Liquids with the goal to eliminate traditional cigarettes by replacing it with a healthier alternative for the smokers around the world. Winning more than 15 awards known today as the Kilo Series, you can find their products over 50 countries as we speak. 

We actually met here on Behance. I was approached by them through some of my previous work posted here on Behance and we started working on developing a new series of their Kilo products. It's always a pleasure to work with Brian at Kilo. Here are some of the works presented and finally made it to the real world. 

Kilo standout from other E-Liquid brands by their vibrant and potent flavors that they introduce to their line of products. We worked hard on Kilo's European look together with Brian at Kilo and ended up going to market with these designs. 

Visual design trends and approaches for product categories such as Vaping, CBD, THC and Psilocybin products have been driven by busy, cluttered visual elements make the the product lines hard to identify or differentiate from their competition.

Our challenge was to break that pattern of clutter and differentiate the KILO line of E-liquids from their competition without sacrificing from their colorfulness and fun energy. 

Below you will see some alternative design approaches we explored before finalizing the above designs. 

Please like, follow and be part of the creative journey