Organic Sidechick
Organic Sidechick is a backyard chicken subscription service in Austin, TX. With beautifully designed coops, expert support, and full installation, they make it easy to keep chickens and get fresh eggs right in your backyard.
While there’s nothing new about keeping chickens, Organic Sidechick’s offering invites people who are new to the idea of backyard coops, living in or near cities, a supported service so they can dive right in.
The branding was designed to emphasize this friendly invitation, visually communicating the company’s approachability and expert support in a visual style that’s friendly and warm.
Process:
As with every brand identity project, we started with extensive research of the market, audiences, competitors and substitutes, and communities. We researched and spoke with experts and novices, hen-parents and coop-curious folks, tracked influencers and learned of crossover interests.
With insights in hand, we worked with co-founders Naruby and Jim to articulate the brand’s unique values, approach and voice. Using those building blocks, we developed a couple of brand design directions, all of them created so they’d be modular and simple to use right away for their website, promotional and, learning materials, while ensuring the system was set up to grow with the company over time.
The design is contemporary and a little luxe, earthy, bright and unexpected. The color palette is inspired by the many (many, y’all, go google it) colors backyard eggs can come in. The egg sunbeam in the logo is optimistic and exciting, and the pastel hues are anchored by a deep forest green, with egg-yolk sunny yellow highlights. We also chose Poppins as the typeface choices for text and layout, which brings the right mix of openness, warmth and style with the bonus of being widely available and easy to access as a webfont.
In addition to the basics, we also developed an extensive brand illustrations system, a tagline lockup, an alternate icon for small uses, web design ui and mocks, and a ready-to-use booklet template for onboarding new customers.
Try Organic Sidechick for yourself here: www.organicsidechick.com
To see more of our work, say hello, or work with us on your own brand project,
head to weareinhouse.com
Testimonial:
We loved our experience working with the In-House team! We reached out to them very early in the life of our company because we knew that branding for our new venture had to be on-point. In-House presented unique ideas that made our brand stand out while still jiving with the look and feel of our space. The team really researched our space and educated us on influencers/brands we should follow. They stress-tested our company name which gave us additional validation that we were on the right track. They were instrumental in helping us define our brand values which was such a great exercise to go through as you’re starting a new venture.
The In-House team’s design process is very clear and logical and the communication all the way through made it very easy to understand what we were doing and why. Starting with all of the research and defining values before moving on to visual design was very much appreciated. They really do their homework which makes their design intentional and well thought out.
Our project wrapped up earlier than anticipated and they provided more value than we expected while sticking to our budget. We would love to work with the In House team again and look forward to recommending them to friends and colleagues. The team went above and beyond every step of the way and as a result, we have a brand that we are proud of and that will set us apart!
Naruby Schlenker
CEO, Organic Sidechick
CEO, Organic Sidechick
