By: Naked Tree Media

Designer: Ty Max Tekavec

Company: Real Street Tees

Draft: One with Real world concepts

 

This is our company branding project of a clothing line called Real Street Tees. The company is well rooted in urban Denver, CO and will appeal to many sub-genres. Our objective was to re-brand this already established company and change the direction it was initially headed in. The brand will be present at many Colorado music events and eventually extending the line with other relelases. We did a total re-design, only keeping the name. Tag lines and Colorado themed visuals were thought of during our creative process.  Our re-brand mission was to create a product website to sell merch, facebook, twitter, instagram, pintrest and a few other sites. All of the social media sites were created and designed to have the same feel, so the customer always knows they are following the same brand. Photographic sessions of all their merch were taken along with business card design and product tag and shipping methods being created. The company launch will be on 4/20/2014. We'll update this section as we finish the project. 

 

We create many different brand and logo concepts. Who you are matters. This is Real Street Tees. 

 

Thanks for looking.

-Naked Tree Media

 

The logo has now been created above. The shots below are our mock up template ideas we presented to the company, to show them the look and feel we felt their company was striving for. 

After the above mock ups and tshirt templates were presented, we refined the logo and started creating a landing page (Merch Website), that houses their actual products with the look and feel we talked over. Below are actual screen shots of the process, taking a company completely online in the social media world. All bases covered in the general feild of social media, now we are in the process of refined search and SEO placements, advertisments, instagram sales events and many other social media blitz ideas. We are gearing up for their offical launch on 4/20/2014. Below / Screenshots of social media creations. 

Check out www.realstreettees.com for a live look at the merch store.