we want it to work under a concept for this Calendar design. So we went for the "what are YOU doing this year? and on each month we create a relation betwen the activities most people usually engage themselves with (i.e. Vacations on July) and we tied them up to a certain services that the company offers. 

We also want it to use bold memorable colors, and of course, taking in consideration that it's a desktop calendar, we made sure the indentity or the brand was visible on all angles, without overpowering the design.