AXIS MUTUAL FUND: NEW NFO LAUNCH CAMPAIGN
A good script, along with hit songs and a solid lead actor, is the perfect recipe for a hit Bollywood movie. Similarly, when it comes to investment, a fund that targets a consistent mix across segments for wealth-building could be the perfect fund for investors looking for a stable, conscious allocation across market capitalizations.
And with this insight, the proposition for the Multicap Fund campaign is #ThePowerPackedFund which communicates to our audience the various reasons as to why they should be investing in Axis Multicap Fund.
LAUNCH VIDEO
Every investment has a different objective, but if you are looking for one with multiple benefits, then look no further than Axis Multicap Fund. This fund lets you invest across the market spectrum with just one investment, thereby giving you the power of 3 in 1.
Watch the video to know more.
Now make conscious allocation across market capitalizations with Axis Multicap Fund, that can help investors achieve relatively stable returns. Invest today. #ThePowerPackedFund
Want your investments to be as diverse as your food choices? Invest in Axis Multicap Fund, where the fund invest in companies across the market spectrum. Invest today. #ThePowerPackedFund
CAMPAIGN COVERAGE
AXIS MUTUAL FUND: VALENTINE'S DAY
Ever wondered about the relationship between an investor and their portfolio? Isn't it very similar to the kind of relationship we share with our better half? Sometimes it's smooth sailing, sometimes there are ups, and sometimes there are downs. Similarly, in mutual fund investments, there are ups and downs with the market scenario so on and so forth.
And with this insight, the idea for Valentine's Day was to have a series of 3-4 posts highlighting the relationship between an investor and their portfolio with the hashtag #InvestMeantToBe.
The ups and downs of life can be a breeze when you’re determined to meeting your goals, and stay committed! Stay committed even when things look down, in life and your investments.
#InvestMeantToBe
#InvestMeantToBe
In a world full of opportunities, taking the first step is necessary. And this holds true for both relationships and investments. So, if you want to benefit in the long run, make the first move today!
#InvestMeantToBe
#InvestMeantToBe
Relationship ho ya investment, the mantra is the same, stay committed. Because when you stay committed to your goals, you have the potential to reap the benefits in the long run.
#InvestMeantToBe
Sochna kya hai #ELSSHaiNa Campaign
Every year, during tax season, conversations about where, when, and how to save taxes gathers momentum. Given that a sizable majority of people don't plan their tax-saving measures well in advance, these discussions frequently have a tense vibe to them.
We used a different strategy in this campaign to persuade individuals to invest. With Sochna Kya Hai..., the communication is aspirational rather than a dire warning to invest in ELSS before time runs out; the implication is that people who have planned their taxes with ELSS need not worry during tax season.
PRE-LAUNCH
Life ke har decision mein sabki raye lene mein harz kya hai? Par tax saving ke liye kiski raye lenge iska confidence hona hai zyada zaroori.
Stay tuned for more.
Stay tuned for more.
POST LAUNCH
Be like Fufa Ji this tax season and invest in #ELSS to save tax and build wealth along with a short lock-in period of just three years. Kyunki jab sawaal ho tax bachane ka…Sochna Kya Hai, #ELSSHaiNa!
TOPICALS
This #InternationalDayOfEducation, give yourself the gift of financial literacy, so you can build a financially sound future for yourself. Spend your time wisely and invest in becoming more financially literate for your own financial well-being.
Make your life better by investing in things that matter, such as #Yoga and #MutualFund, so that your tomorrow is everything you have ever wanted.
#InternationalDayOfYoga
#InternationalDayOfYoga
#ThatsWhatDadSaid: Axis Mutual Fund Father's Day Campaign
One can learn a lot from a father's experience.These advice and mutual funds are interconnected. Wondering how? In our #ThatsWhatDadSaid campaign for Father's Day, we explored this.
