Client: Jo Brew Brewing Company (Conceptual)

Brief: Create an authentic and distinguished beer label for our premium pale ale; The Rooibos Pale Ale. The label should communicate the flavour of the beer. The label should have a modern aesthetic incorporated into the design. The label needs to appeal to a target audience that consumes craft beers.

Result: As per the brief, The Rooibos Pale Ale label was designed with an earthy brown colour to express the natural, earthy flavours of the pale ale. The colour scheme represents the colours of the rooibos plant. The design is aimed to capture a modern aesthetic through clean lines and contemporary design to appeal to the modern-day, craft beer drinker.