Levende Legekultur (Living Play Culture) is a 5-year effort to strengthen the play culture in Denmark. They collaborate with 5 selected municipalities, where they equip teachers, educators, larger school students, and local enthusiasts to initiate and support play.

Illustrations are designed with 10 restricted colours from the clients' identity and colour profile. LL is a new initiative to follow in the footsteps of Legeskibet (The Play Ship), see case here .

The effort is supported by Lauritzen Foundation.