The Trade examination is the final test for apprentices in Norway.
After a completed, and successful examination, the apprentice is awarded a Trade certificate.
The following was the assignment:
Design and produce a letterhead, business card, print ad, and brochure for the travel agency Mago Reiser.
This involves creating a suitable graphic profile and color scheme based on the supplied logo.
About Mago Reiser:
Mago Reiser tailors unique and luxurious travels to exotic destinations.
Their destinations are exclusive, and their hotels are of five-star quality. Relaxed elegance, service, beautiful environments and world class food are key words for Mago Reiser.
They offer some og the worlds most beautiful and best hotels, and each and every hotel is carefully chosen based on service and location.
Mago Reisers target audience are quality contious and resourceful adults between the ages of 30 and 70. They are fastidious and experienced travelers with good economy.
The following materials will be supplied:
• Mago Reisers logo
• Text for letterhead
• Text for business card
• Text and images for print ad
• Text and images for brochure
Basis for evaluation:
• Creative thinking and problem solving
• Esthetics
• Composition and interaction between form, color, application and message
• Technical execution and knowledge of relevant tools/programs/technology
• Typography
• Adaptation to customer and target audience
• Quality assurance and optimal reproduction of original materials
Front page of the brochure.
The format of the brochure, 210 x 210mm, set by the assignment offers a good arena for the display of attractive imagery.
Facts boxes.
The body text of the brochure has been set in 11 pt Gotham book, with 15 pt leading.
Hotel fact boxes, with ticket price underneath in the orange box.
The ticket graphics shown here, evolved into the logo container used on the front page, and the other products.
Brochure back.
The brochure was made to be printed on Arctic Silk+ 200gsm with saddle stitch.
The full page print ad.
Logo detail on print ad.
Footer detail on print ad.
Letterhead – A4 Size.
Letterhead detail.
On this image you can also see that the back of the letterhead is fully covered in the profile aquamarine color.
The examination was completed with the highest grade, Passed with distinction.
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