Citgo
'Let's Go'
A dash of handcrafted charm, interconnected with tasteful transitions, brought to life with nuanced character details. Our happy place.
At the core, we wanted you to feel transported. We wanted the chaos of everyday life to dissipate into the background, bringing our viewers to a world only possible with the freedom of exploration. We captured the spirit of adventure with a whimsical and fun animation style, using the artistic expression of a fully illustrated world to our advantage. We took the opportunity to make the moments feel larger than life, not only through the inherent personal touch of a hand-drawn universe but through the accentuation of the characters and landscapes themselves.
"Through composition and lighting we captured the intangible essence of national parks and natural landscapes that inspire and remind us we are alive."
"We always want to use our creative power to expand the norm and make characters that feel authentic and representative of our everyday lives."
Process
Creative Director: Will Campbell
Art Director: Hana Eunjin Yean
Managing Director / E.P.: Anne Skopas
Executive Producer: Ryan McLaughlin
Director of Production: Tyler Locke
Producer: Adriane Scott-Kemp
Designers: Ana Chang, Irma Hasanic, Madison Kelly, Jina Kwon, Aivy Nguyen, Kyle Fewell, Karen Han, Michelle Kwon, Grace Poole
Storyboards: Daniel Colon
Previz: Han Hu, Tyler Mele
CG Generalist for Print: Matt Berenty
Nuke artist for print: Matt Lavoy
2D Animators: Olivia Blanc, Michael Relth, Julia Simas, Khylin Woodrow
Compositors: Andrew Tan
