I have been working with The Epic Group, Aberdeen, since March 2022 as their part time graphic designer. Within this role I have been designing variety of material for their three venues. Their newest venue is The Priory, a nightclub and events venue in Aberdeen. The Priory is an old church that was open as a nightclub many years ago, The Epic Group recently renovated the whole building and reopened it as a club venue once again. 

As The Priory is a new venue, there was no existing aesthetic or branding for their club nights. This meant that I had to decide how to market the venue and what would be relatable for its target audience. 

My first project with The Priory, was to create a brand identity for Friday nights. The marketing team decided to call the night Tribe and asked for it to be 'Join the tribe every Friday'. We discussed colour options together and agreed on blue and pink. I started with the basic logo design (image 1) and created some simple graphics for social media (images 2 - 4). Once the club was open and I had access to photography I made adjustments to these graphics by adding some images into the background (images 5 - 7). I then created a leaflet (images 8&9).

For St Patricks day I was asked to make one design that could work across all social platforms and also be printed. I supplied a square version for social posts, a tall portrait version for stories, a landscape for headers and an A4/A5 version for posters and flyers.

It was decided that Saturdays were going to be called 'HALO'. There was no plan as to what a Saturday night would be like yet so I created these simple graphics with bold backgrounds to mimic the look of lights in a nightclub. 

May Day is a very big day in Aberdeen with hundreds of people turning up for a day of drinking, music and partying. Priory was open all day on Mayday and so I created this graphic to advertise this. 

For Wicked Wednesdays I was given full creative freedom (other than the name). After a quick bit of research I created a collage style design which is easily changeable for a different theme each week. 

For this graphic I was provided with the logo and the character and asked to keep the design similar but not the same as other SUAT promotional material. 

Instagram reels are a great way to show people what the nightclub is all about. As part of my role at The Epic Group, I also produced a number of videos to be used as reels on Instagram and to be posted on TikTok. For these I attended a few nights to film and collate footage. These received mixed engagement but I am happy with how they came out.