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Client : 400º Pizza
Project : Branding
“Free the pizza!” - cry out the colourful characters that make up the brand universe of 400° Pizza. Lurking out and about around the corners of Madrid - this crew of witty, ironic, and rebellious folks spew their antics left to right. They are lawless. They are joyful. They are the masters of controlled chaos, in healthy measures, and have a sticky tooth for authentic pizzas in…questionable measures.
400° Pizza approached us with a full creative license to overhaul their existing brand identity. Sitting on top of their requirements was the need to knead the brand’s personality thoroughly. A request which we didn’t take lightly. And so, we tightened our designer aprons, flared up our creative furnaces, and cranked up the heat to 400° degrees Celsius: the temperature at which the crunchiest pizzas are conceived!
Agency: Glipp™
Creative Direction: Juan Vannini
Art Direction: Juan Carlos Vannini
Creative Direction: Juan Vannini
Art Direction: Juan Carlos Vannini
Design: Juan Vannini
Copywritting: Juan Vannini, Rafael Perez, Marco Vannini
Production: Karolin Baitinger, Rafael Perez, Marco Vannini and Gabriela Mercanti.
Copywritting: Juan Vannini, Rafael Perez, Marco Vannini
Production: Karolin Baitinger, Rafael Perez, Marco Vannini and Gabriela Mercanti.
Glipp™ is a creative ensemble made up by Karolin Baitinger, Gabriella Mercanti,
Rafael Perez, Juan Carlos Vannini and Marco Vannini.
