SERENA PASTIFICIO
The first of iPic’s stand alone restaurants, Serena Pastificio offers up a modern interpretation of rustic Northern Italian cuisine. Located in Atlanta’s downtown Colony Square neighborhood, the space is a tranquil oasis in the midst of the city's glass and concrete. The earthy interior, designed by Studio K, was inspired by the natural beauty of the Italian Alps. This set the tone for the branding system. Earth tones, organic shapes and natural patterns represent the raw ingredients of Serena Pastificio’s house-made pastas, pizzas and breads.
Client iPic
Location Atlanta, GA
Logo, Visual Identity, Brand Development, Packaging & Collateral, Signage Design Chad Witzel Interior Design Studio K Creative
