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Client : Montecatini Pizzeria
Project : Concept & Branding
Hidden amongst the sunny hills of Tuscany lies the city of Montecatini Terme. In within, “il nonno” Mauro grew up next to the steaming furnaces of Italian pizzerias. A call for adventure arose when he, by the hand of his nephews, decided to honor the rich scents and flavors of his childhood and founded Montecatini Pizzeria in Caracas - their new homestead. Don’t be mistaken, however, because this is not just any ordinary pizza, this is: pizza alla Napoletana!
Holding a cheesy slice on one hand and a magic mouse on the other, we shoveled a seasoned brand identity out of the stufa a legno. Subtle grunge textures recall the stone walls of Montecatini Terme, whilst the whimsical illustrations tell a romantic story of deities indulging in the flavours of the Italian specialty. Pizza so good, even the Gods yelp mamma mía!
"Our relationship with Glipp traces back to over 5 years of working, growing, and
learning together. For this project, we gave them full creative freedom with just
a few conceptual guidelines. We couldn’t be happier with the results. Every day
we receive new compliments on our branding. They did it again!"
learning together. For this project, we gave them full creative freedom with just
a few conceptual guidelines. We couldn’t be happier with the results. Every day
we receive new compliments on our branding. They did it again!"
Santiago Nannini, Founder.
Creative Direction: Juan Carlos Vannini
Art Direction: Juan Carlos Vannini
Design: Juan Carlos Vannini, Gabriella Mercanti, Marco Vannini
Production: Karolin Baitinger, Rafael Perez
Production: Karolin Baitinger, Rafael Perez
Glipp™ is a creative ensemble made up by Karolin Baitinger, Gabriella Mercanti,
Rafael Perez, Juan Carlos Vannini and Marco Vannini.
