My agency ReVISION won the opportunity in 2010 to be the lead / creative agency of Hungarian Advertising Association's Reklám7 (AdWeek).
Tags: Creative concepts / Graphic Designs / Logo / Event Organizing
I was responsible for the umbrella creative concept & graphic designs, so from designing the key visuals, booklet, print materials and website via creative concept of "AdWeek Rap" viral films (see the first viral below) to some event organizing.
The idea was that the advertising industry is an important and essential part of the economy. First of all 'cause the advertising spendings feed the whole media ecosystem, from TV channels to online news portals - and at the end of the day make able to consume the media contents (mainly) free-of-charge.
And yep, there are some poor, disturbing, ugly advertisement out there but this event focus and celebrate the creative and colorful ads, people admire and love...
As the headline goes: "Without an idea every ads are totally powerless."
AdWeek is a party conference about the ad we like.
Rap by Animal Cannibals
Concept - Gabor Kaizer
Producer - Gabor Bonyhadi
Director - Attila Lecza
DOP - Adam Temesi
Edit, VFX, Animation - Attila Lecza
DOP - Adam Temesi
Edit, VFX, Animation - Attila Lecza
