Inspired by “messenger pigeons”, we combined the image of a bird and an airplane in the logo to depict the speed of delivery. However, Vietnam Post doesn’t stay at providing speedy deliveries, its ultimate purpose is serving customers and the community, and our team also wanted to imply that in the logo.

​​​​​​​To achieve a modern, approachable, and user-friendly look, we went with a sans serif typeface. Fira Sans is a humanist sans-serif typeface designed by Erik Spiekermann.

We have developed 2 sets of posters for brand introduction and key visuals, as well as mockups for packaging, delivering vehicles, stationery, uniforms, etc.

Photos taken from Google

Mockups taken from Freepik.com