Magiclean is a new kitchen cleaning product in China.

But taking on the big boys, and explaining that you kill 99.9% of germs - is pretty hard.

So, instead of trying to explain to people how effective we are, instead we decided to warn germs... by creating the world's smallest billboards, announcing that Germocide is coming every time someone picks up a Magiclean!

We photographed the tiny billboards in kitchens - creating microscopic Outdoor.

The campaign was even recognised by the Guinness Book of records!

Credits:

Concept & Creation: Ogilvy Shanghai

Production: MOD

Printing: Boston Microfabrication

Modelling & Animation: Pafassion