Citizen Bloom Botanics

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It was a pleasure collaborating with Citizen Bloom Botanics on their rebrand as they entered their phase of growth. The new brand identity complements fun and colorful products, and is translated to packaging, print pieces, and more.

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In the re-design, the curved text for "Botanics" is inspired by old apothecary bottle labels. The circular shape also represents oneness with each other and with plants. Leaves throughout the identity represent natural ingredients. Overall the look is creative, playful, strong, and professional. The boldness is eye-catching, while its simplicity complements the rich extended brand.

The packaging is outside-the-box of standard CBD labels, communicating a brand that is personalized and approachable. It invites customers into the CBB brand story and connects them to the human behind the business.

To dispel the stigma around using hemp products, we didn't depict hemp leaves and instead focused on custom illustrations of the natural ingredients used in the products. This, along with transparency and education about the brand, allows customers to feel comfortable using the products in public.