When Max and his mum, Beatrice, opened the doors to Hidden Hills back in 2015, they set out to create a series of luxury private villas that felt like a home away from home. Each one has been meticulously styled to represent a unique location around the world and offers complete seclusion and privacy.
Challenge
The biggest goal for the Hidden Hills team was to increase the volume of hotel bookings directly through their website. Like many hoteliers, they noted that they were losing 12-25% of their nightly revenue when guests book through (online travel agencies) OTAs, like TripAdvisor and Expedia. By the numbers, it looked like they were receiving a significant amount of traffic through search engines, but very few people would click beyond the first page, let alone make a booking. The team also felt that their online presence was failing to capture the luxe Hidden Hills Villas experience.
The biggest goal for the Hidden Hills team was to increase the volume of hotel bookings directly through their website. Like many hoteliers, they noted that they were losing 12-25% of their nightly revenue when guests book through (online travel agencies) OTAs, like TripAdvisor and Expedia. By the numbers, it looked like they were receiving a significant amount of traffic through search engines, but very few people would click beyond the first page, let alone make a booking. The team also felt that their online presence was failing to capture the luxe Hidden Hills Villas experience.
Solution
First, we created a refreshed visual identity and website look and feel that aligned with Hidden Hills’ in-person experience. This included a logo refresh and choosing a new set of fonts and colour coding each villa to highlight its theme. We also helped them to select and colour grade their photography to create a cohesive look and feel.
After sitting down with the Hidden Hills team to plan their website requirements, we were able to build each website page with their visitors in mind.
Each villa received a dedicated page, highlighting its unique features, highlights and photo galleries. We made sure to include their positive guest reviews and influencer photos, as well as their multiple awards. We also used strong calls to action throughout and added pop ups and reminders of their best price guarantee for booking directly through the hotel.
