Disaronno Wears Diesel Dec. 2019 | Puerto Rico

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Disaronno has a new bottle launch almost every year, and for 2019, they partnered up with urban fashion label Diesel to design the bottle wrapping.

We teamed up with local influencers to showcase the new bottle on social media and create intrigue about the new campaign. Influencers were invited to both launch parties and were gifted a box with the new bottle and cocktail book.

The Diesel Store at the Mall of San Juan and La Concha Hotel were the selected venues to celebrate a two-night launch for the brand.

Soft Launch Party at Diesel Store at The Mall of San Juan

Launch Party at Hotel La Concha Lobby

At the official launch, guests enjoyed a fashion show, live music by local DJ’s and female drummer, interactive photo booth stations and a selection of cocktails designed for the event: Disarita (Italian Margarita), Disaronno Diesel (with rum and passion fruit) and the Disaronno Fashioned (Old Fashioned).

A local artist designed two custom-made jean jackets for two of the main influencers for the campaign, who then walked with their jackets at the Diesel fashion show.

Verónica's skills featured on this project:

Concept Presentation Deck
Site Inspection for Event Planning
Space Planning and Layout
Art Direction and Environmental Graphic Design
Pre-Production Logistics
Supervise Set Production: Managing production book execution and decoration detailing
Production Assistance during event

Credits:
Event Company: High Impact Promotions
Producer: Ariel Avilés
Experiential Design: Ariel Avilés & Verónica Redondo
Graphic Design: Verónica Redondo
Account Executive: Vanessa Medina & Lumary Rivera
Brand Manager: Ashley Martínez (Ballester Hermanos)