One out of every three women experiences some form of gender-based violence worldwide. It’s an alarming statistic. That’s why, every year, Vital Voices Global Partnership puts on an event where extraordinary women working for change around the globe take center stage. The event draws thousands of attendees with guest speakers including activists, celebrities and politicians. Hundreds of portraits are created to celebrate these women and invest in their daring visions for positive, lasting change in their communities.
To bring these portraits to life, we partnered with Google Lens and Vital Voices, creating a series of five “lenslets” which tell the moving stories of how these incredible women are fighting for change. Each lenslet is unlocked by scanning one of the portraits and reveals a woman’s story through her own words combined with animation. At the end of every Lens experience, viewers have the option to contribute to and learn more about each woman’s organization.
CREDITS
Client: Google/Vital Voices
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Client: Google/Vital Voices
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Creative Director: Ryan Michlitsch
Technology Director: Chris Watts
Producer: Neena Yoon
Technology Director: Chris Watts
Producer: Neena Yoon
Writer: Britton Rice
Panmela Castro:
Art Direction: Juan Mora
Animation: Nick Lerum
Animation: Nick Lerum
Neysara Rai | Sharmeen Obaid-Chinoy |
Jamira Burleyy | Saskia Nino De Rivera:
Art Direction/Animation: Anchor Point